Adam Reed has evolved into one of the most prolific and innovative talents working in advertising and television today, transcending the lines of typical commercial advertising, branded entertainment and unscripted television.
Adam Reed is currently the President of Thinkfactory Media. He is responsible for overseeing all aspects of production including both creative and business development, along with day-to-day production across all series. Reed has been instrumental in transitioning the company into a thriving mainstay network supplier and, since joining, has been an integral part of every production the company has produced.
Reed has rapidly gained a reputation for bringing a unique perspective to every genre of unscripted television, ranging the gamut from comedy to drama, and in 2011 he became the youngest producer ever to be included in The Hollywood Reporter’s “Reality Power List.” Reed made his mark in the commercial industry by creating and directing the largest campaigns in the history of the Partnership for a Drug-Free America. The real-people campaign was groundbreaking and went on to become one of the largest and most successful commercial campaigns ever created for the Partnership for a Drug-Free America.
He started Thinkfactory’s rapid growth by co-creating Gene Simmons Family Jewels and was instrumental in developing a large unscripted slate for the company by producing hit shows such as: Preachers’ Daughters, Marriage Boot Camp, Marriage Boot Camp: Reality Stars, Big Giant Swords, as well as franchising the highest rated series in the history of TVOne, R&B Divas with the spinoff R&B Divas: Los Angeles.
Most recently, Reed has segued into scripted television, co-producing, the highly anticipated, three night mini-series event, Hatfields & McCoys (History), which has become the television sensation of the decade, garnering 16 Emmy nominations and taking home five wins; and was also recently nominated for a Golden Globe Award. The mini-series ranks as the top three entertainment television telecasts of all time in ad supported cable history.
Reed has rapidly garnered a reputation for being a creative innovator that embraces and fuses together traditional advertising forms, modern media and unscripted television production as never before. Reed and Mullen advertising developed several branded comedic webisodes for GM entitled, “Used Car Ambush,” that quickly became viral was highly successful for GM. Reed has also to developed additional branded content with Mullen as well as TBWA\Chiat\Day, Robbins Brothers, and many others.
Reed’s original ideas have not only attracted notable talent and major networks, but also major brands seeking to integrate their products into his television shows. He has worked with a variety of brands and has directed commercial campaigns for clients such as Sony, Logitech, Sony, GM, Huggies, Skoal, Jello, and Lucas Arts just to name a few.
In addition, he was shortlisted at the Cannes International Advertising Festival for a spot he directed for The Philadelphia Phillies, and continues to work with some of the largest advertising agencies in the world to direct and produce various commercial spots and branded entertainment campaigns. He also recently authored his first children’s book, Bee in the Sea, which has already received national attention, awarded three first-place Royal Dragonfly Awards, including Best New Author. His second book, Star in the Car, is due out in 2016.
His recent unscripted TV series accolades include, Marriage Bootcamp: Reality Stars (WeTV), Queens of Drama (Pop), 4th & Loud (AMC), Chasing Nashville (Lifetime), The Hook Up (MTV), Spellmageddon (ABC Family), Big Giant Swords on Discovery Channel, Preachers’ Daughters on Lifetime, R&B Divas the number one unscripted series in the history of TVOne, Mounted In Alaska; Prank My Mom (Lifetime), Sinbad: It’s Just Family (WeTV), Unleashed: K-9 Broward County (TLC); Scammed (History); Chasing Mummies (History); KISSTERIA, Rookies, TEACH: Tony Danza (A&E); Female Forces (Biography); Dogg After Dark, a celebrity talk show featuring Snoop Dogg (MTV); Eddie Griffin: Going for Broke (VH1); Operation Wild and Battleground Earth: Ludacris vs. Tommy Lee (Discovery’s Planet Green). In addition, he had the honor of being the youngest director/producer to make The Hollywood Reporter’s Reality Power List.
Born and raised in Bakersfield, CA, Reed now resides with his wife and daughter in Playa Del Rey, CA.