Mehdi Norowzian is a sophisticated, soulful and visually arresting director making features, shorts and spots in the United States. He seeks to project the magical moments, happiness, madness, darkness, pure energy and love, which make up humanity.

His direction for international clients includes recent award-winning work for Nike, as well as Carling, AEG, Audi, Electrolux and AOL.

After playing at Toronto and London Film Festivals, Norowzian’s first feature “Leo” opened in 2004, starring Joseph Fiennes, Elisabeth Shue, Dennis Hopper and Sam Shepard. THR’s Sheri Linden called it “a well-written drama of psychological depth” and Variety’s Todd McCarthy labelled the film “a fluidly made character puzzle.”

Norowzian’s 40-minute film “Killing Joe” received a Best Live Action Short Film Academy Award nomination in 2000.

In 1998, Norowzian appeared in the D&AD publication of the world’s 32 Best Commercial Directors.

Norowzian began directing commercials in 1992; The Redwing Film Company signed the young director off the back of his short films. His debut commercials for Stella Artois received two out of five D&AD nominations for Best Direction. He then featured as one of Campaign magazine’s “Faces to Watch in 1993”.

Partnering with former Redwing producer, Desley Gregory, Norowzian launched Joy Films in November 1994. Joy Films joined RSA in November 2003 to become Joy@RSA, delivering high profile, award-winning work, including spots for Mercedes, Audi, Sony, Adidas, Reebok and working with celebrities such as Kate Moss and Harvey Keitel.

Other commercial clients include Sony Ericsson, René Lezard, One 2 One, Royal Mail, Johnny Walker, Eurostar, Orange, Saab, Swatch, Kronenbourg and O2.

Norowzian earned his MA in Film Studies at the Royal College of Art in London and completed his BA (Hons) in Fine Art at Hornsey School of Art. He studied painting and environment artistry, designing physical spaces with structures, sound and smell. Norowzian used these influences, along with the Iranian poetry of his upbringing, in locating his own visual path and directorial vision to affect the viewer.

Being Persian, he never shies too far from the Zoroastrians belief, concerned with three things: good thoughts, good words and good deeds. Norowzian strives to find new ways to translate these principles into his own visual language.