Maurizio Zappettini is an award-winning director dedicated to making vibrant, evocative spots.
He is best known for his work on Fiat’s Elevator, Expedia’s Cubicle and Oreo’s Forest campaigns. These have earned him accolades at the AICP, Telly and American Advertising Awards. Zappettini also directed Decadence commercial for Marc Jacobs’ line of women’s perfume and Sony’s Era spot for its Rolly line of digital robotic music players. Previously, Zappettini founded Claw Films, a London-based music video production company. By 2010 Claw boasted a full roster of international directors and expanded with a new digital division, loudcloud.tv. During this time, he produced and directed dozens of projects, including Bazooka’s Red Aroma and Filo Q’s debut single E’ quasi estate, an enormously successful piece which aired nationally in Italy. In addition to directing, Zappettini has cultivated a sideline career as a VFX supervisor and applies this expertise to all his projects. Born and raised in Genoa, Italy, Zappettini became interested in the world of photography when received his first 35mm camera at age 7. Visual imagery quickly became deeply ingrained in his world. At age 10 he attempted to shoot his first feature film with friends on his parents’ VHS camera. A few years later when he purchased a 16mm film camera and shot his first short film. He started his education at the Drama, Arts, and Music Studies program at University of Genoa, before moving to London, where he began his career as a filmmaker. Additionally, he holds a BFA with Distinction from Art Center College of Design in Pasadena. Zappettini currently specializes in commercials, branded content, and fashion films. Now based in Los Angeles, he is a member of Italian directors’ guild AIR3 and is represented by Untitled.